Impact IS isn’t just an outcome.
We don’t wait for solutions to emerge.
we create them.
We don’t assume policies will work.
we test them.
We don’t let ideas sit in reports.
we push them into action.
Systemic change happens when evidence drives action, when innovative policies are tested and adopted, and when conflict resolution and response systems adapt to the realities of war and crisis.
At Napkin Theory Lab,
we make that change happen.
Our approach moves ideas from concept to impact action
here’s how:
THE NTL METHOD.
PArse
Get to the root of the issue.
▶︎ Deep research that questions assumptions and surfaces new knowledge.
Promote
Shift the conversation.
▶︎ We create the conditions for change by putting the right evidence in the right hands.
PROPOSE
Design solutions that work.
▶︎ Adaptable, real-world strategies that don’t just sound good—they hold up in action.
PILOT
Push solutions forward.
▶︎ We don’t just hand over recommendations—we make sure they take hold.
